STOCKHOLM, Sweden — [2026-01-30] — Iceman Media today announced that Bonnier News has completed a group-wide upgrade to OpenStore™ 5.0, reinforcing a long-standing partnership which spans more than 15 years of joint development, operational collaboration, and shared infrastructure evolution.
Bonnier News is one of the world’s most influential and forward-thinking media publishing groups. Its strategic decisions around acquisitions, workflow design, and mission-critical technical infrastructure are closely followed across the global publishing industry. That scrutiny is particularly intense when those decisions involve platforms deployed at scale across hundreds of wholly-owned and partially-owned subsidiaries.
The decision to standardise on OpenStore™ 5.0 across the organisation reflects a shared philosophy between Bonnier News and Iceman Media: building mission-critical infrastructure together over time, rather than relying solely on off-the-shelf systems or attempting to build everything in-house.
Over the course of more than a decade and a half, Iceman Media has worked closely with Bonnier News to evolve OpenStore from a core production system into a modern, extensible infrastructure layer that integrates deeply with Bonnier’s internal ecosystem.
A central value of this approach has been OpenStore’s ability to integrate with, modernise, and extend the functional lifetime of irreplaceable internal legacy systems — systems that embody years of editorial practice, operational refinement, and institutional knowledge.
At the same time, OpenStore has enabled Bonnier News to achieve among the fastest onboarding and integration times in the industry when incorporating new publishing assets, including newspapers, magazines, and entire publishing companies acquired across multiple markets.
This dual capability — respecting legacy while accelerating change — has become a critical enabler of Bonnier News’ acquisition strategy and operational scalability.
“Our partnership with Iceman Media is built on creativity, long-term commitment, trust, and—perhaps most importantly—open and continuous communication,” said Sophie Kleist, Head of Photo & Video at Expressen, part of Bonnier News. “It’s a way of working that has given us a flexible, user-centered editorial platform that evolves with our needs. Being able to develop and adapt our tools together is critical to staying competitive in today’s fast-changing media landscape.”
With OpenStore™ 5.0, this philosophy is carried forward on a modern foundation. The platform is delivered as a 100% AWS-native SaaS solution, incorporating AI-enhanced search, analysis, and automation capabilities, and providing a unified infrastructure layer capable of supporting Bonnier News’ long-term operational and strategic objectives.
“Our relationship with Bonnier News has never been about delivering a finished product and moving on,” said Anders Forsberg, CEO of Iceman Media. “It has been about building critical infrastructure together over time—listening, adapting, and evolving as their needs change. OpenStore™ 5.0 reflects more than 15 years of shared learning and collaboration, and it represents our belief that the strongest platforms are built in partnership with the organisations that rely on them every day.”
By deploying OpenStore™ 5.0 across its organisation, Bonnier News has established a common infrastructure foundation that supports:
The announcement underscores the growing recognition that strategic infrastructure partnerships, built over time, are a key competitive advantage for large-scale media organisations.
Bonnier News is one of Europe’s largest and most influential media publishing groups, operating hundreds of newspapers, magazines, and digital media brands across multiple markets. It is a central division of the Bonnier Group and is recognised for its innovation, editorial excellence, and long-term strategic perspective.
Iceman Media is a Swedish media-technology company with more than 30 years of experience delivering mission-critical production infrastructure to leading publishers. Its platform suite — including OpenStore™, MediaHub™, and MediaDropBox™ — supports the full media lifecycle from ingestion to publication and monetisation at enterprise scale.
Iceman Media
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